Grover
International
A family-owned, vertically integrated group of companies — floor covering specialists trusted by buyers across seven continents since 1991.
1991
Founded
8
Factories
15+
Acres
7
Continents
ABOUT US
Who we are
Founded in 1991 by Mr. Harish Grover, Grover International is a value-driven floor covering solution provider headquartered in Panipat, Haryana. Over three decades of vertically integrated operations — from yarn extrusion to finished product — have made us a recognised and reliable sourcing partner for rugs, carpets, durries, bathmats, cushions, and throws for buyers worldwide.
We consider it not just the product we sell, but our culture and morals that we transmit through our products. Extra care is given to defining products that are ethical, value-driven, and a reflection of our morality.
OUR VALUES
What drives us
Ethics first
Our culture and morals are transmitted through every product we make. Extra care is taken to ensure products are value-driven and a true reflection of our principles.
Cross-cultural design
We study the traditions, customs, and home aesthetics of buyers worldwide — developing products that genuinely align with the lifestyle of each market we serve.
Trend leadership
From our earliest days, Grover International has focused on being an industry trend-setter — bringing products that offer uniqueness, value, and lasting relevance.
INFRASTRUCTURE
Factories and production capabilities
8 factories across a 15+ acre campus in Panipat. Fully vertically integrated — from raw polymer to finished, packed product.
Yarn extrusion
PP & polyester · 10+ tons/day
Chenille yarn
60-head plant · 1,000 kg/day
Dyeing
Polyester in-house · 1.5–2 t/day · zero discharge
Machine weaving
Vandeville looms · 4.5M sq ft/mo
Robotic tufting
Carpets & rugs · fully automated line
Bathmat tufting
60+ machines · 500K pcs/month
Hand looms
150+ looms · 500K sq ft/month
Hand tufting
80+ machines
Power looms
30 looms · 40″–120″ · 5K m/day
PRODUCTS
What we make
Carpets
Hand tufted, hand woven, machine tufted, machine woven, and robot tufted. Every material, every construction — all under one roof. The organization is a recognised and valued supplier for rugs and carpets from India by buyers worldwide.
Durries
Skilled artisans weaving from generations using cotton, PET, and polyester yarns. Modern, geometric, and traditional patterns. Perfect use of yarns coupled with different weave patterns makes our durries trend-setters for the industry.
Bathmats & bath rugs
500,000+ pieces per month. Innovative patterns, textures, and techniques with an experienced design team producing continuously refreshed collections.
Scatter rugs
500,000+ pcs/month across hand-made and machine-made. Pitlooms, framelooms, and wandeville machines deliver unmatched variety from a single source.
Cushions & throws
50,000+ cushions and 50,000+ throws per month. Beautiful, trend-driven collections that are quick picks for DIY and home improvement buyers globally.
GLOBAL PRESENCE
Sales by region
With products sold by giant stores worldwide, we supply to DIY and home improvement stores in all seven continents — predominantly to USA and Europe.
Also: UK · Australia · South Africa · Middle East · Turkey
GLOBAL PARTNERS
Who buys from us
Products sold in stores across seven continents — from Walmart and Costco to specialty retailers and home improvement chains worldwide.
MAJOR RETAILERS
Costco
HomeGoods
TJ Maxx
Big Lots
Ross
At Home
Brico Marché
Conforama
Alinea
PEP Home
Soho Home
LC Waikiki
Home Centre
Hiper Textil
IMPORTERS
Town & Country
Loloi
Natco Home
Norasia
VCNY Home
Olivo Group
Safdie & Co.
Duke Imports
KAS Australia
Linen House
Nourison
Test Rite
Mon Chateau
Pem-America
CSR & SUSTAINABILITY
Giving back and protecting the planet
Under founder Mr. Harish Grover’s leadership, the company has organised health check-up camps, blood donation drives, ESI education camps, and HDFC wealth-building camps for its workers. Zero discharge dyeing, recycled yarn usage, and ethical sourcing are central to our manufacturing.
ISO 14001
GOTS certified
Global Recycled Standard
Goodweave
SMETA / Sedex
SA 8000
OEKO-TEX 100
Higg Index
C-TPAT
BCI / Better Cotton
Responsible Wool Standard
LEADERSHIP
Meet the team
Anuj Grover
Plant Director
Oversees all 8 factories and the complete production campus in Panipat.
Harish Grover
Founder & Finance
Founder of Grover International. Leads the finance department and sets the ethical foundation of the company.
Rajat Grover
R&D Department
Leads research, development, and the design studio driving new product innovation.
Aseem Grover
Production Department
Manages production operations and ensures quality and capacity across manufacturing units.
Ankit Grover
Marketing Department
Leads global marketing, buyer relationships, and the company’s expanding international presence.
HR & Training
Human Resources
Mandatory skill training and emergency drills for all staff to ensure a well-skilled and secure workforce.
FUTURE PLANS
Where we are headed
Production expansion
Adding 2 vandeville weaving looms and 8–10 robotic tufting machines. Expanding robotic carpets and magic tufting bathmat capability throughout 2025.
USA market direct
Moraj Home LLC already formed. Permanent office planned on 5th Avenue, New York. Sales team in place for direct retailer marketing across US states.
European presence
In active talks with marketing partners in Germany, UK, and Dubai to establish regional sales offices and distribution networks.
Trade fairs & exhibitions
Participating in home textile exhibitions and trade fairs across the USA. Expanding brand visibility directly with DIY and home improvement retailers internationally.
